SPORT OFFER– CORE PART OF THE SPORT ORGANIZATION’S MARKETING PROGRAM

Down at the Track - What Policy, Marketing, & Technology Offer The Sport of Kings

Horse and dog racetracks across the U.S. are experiencing declining attendance and betting handle. This article summarizes an investigation into possible causes and remedies for these trends. Three topics emerged: policy, marketing, and technology. First, industry and political leaders must cooperate in identifying and addressing central political-legal issues. Racing's second focus must be mar...

Cause-related Sport Marketing: Clarifying the Role of Sport Fans' Attitude

Focus of cause-related marketing efforts in the sports industry is related to the intangible nature of sport Business and the high degree of fanschr('39') willingness to charity programs. The purpose of this study is to investigate the role of sport fanschr('39') attitude in cause-related sport marketing. Survey of this study was the members of the Supporterschr('39') Association of Persepolisc...

The Factors Affecting Development of Marketing Capability of Collegiate Sport

Background. Now one of the necessary capabilities, to succeed in the field of competition is having knowledge and marketing skills in economic institutions. Objectives. The goal of this study was Factors affecting development of marketing capability of collegiate sport. Methods. This study is correlating, and, in view of objective, current research is practical. Populations consist of 5 group...

Sport Specialization, Part I

CONTEXT There is increased growth in sports participation across the globe. Sports specialization patterns, which include year-round training, participation on multiple teams of the same sport, and focused participation in a single sport at a young age, are at high levels. The need for this type of early specialized training in young athletes is currently under debate. EVIDENCE ACQUISITION No...

Teaching Sport Marketing: Notes From the Trenches